June 3, 2023
gua sha stone

Rare Beauty and Kylie Cosmetics are two prominent brands in the beauty industry, known for their wide range of makeup products. In this blog post, we will delve into a detailed comparison between these two brands, examining various aspects such as product range, formulation, pricing, brand values, packaging, and customer feedback. By the end, you will have a clearer understanding of the strengths and weaknesses of each brand, enabling you to make an informed choice. Let’s dive in!

Product Range

Rare Beauty boasts a diverse product range that includes foundations, concealers, blushes, lip products, and more. Their focus lies in creating products that enhance natural beauty while promoting self-acceptance and inclusivity. On the other hand, Kylie Cosmetics primarily gained popularity through its extensive line of lip kits and has since expanded to include eyeshadow palettes, highlighters, and skincare products. While both brands offer a wide selection, Rare Beauty’s emphasis on inclusivity gives them an edge in catering to a broader audience.

Formulation and Ingredients

When it comes to formulation and ingredients, both brands prioritize quality and performance. Rare Beauty places a strong emphasis on clean and skin-loving ingredients, ensuring their products are suitable for various skin types. Their products are cruelty-free and free from harmful additives like parabens and sulfates. Kylie Cosmetics also focuses on creating high-quality formulas, and while they are not explicitly marketed as clean beauty, their products undergo rigorous testing to ensure safety and efficacy. Ultimately, the choice between the two brands may depend on personal preferences and specific skincare needs.

Pricing and Accessibility

Price points play a crucial role in the purchasing decision for many consumers. Rare Beauty aims to be accessible to a wide range of individuals by offering products at affordable prices without compromising on quality. On the other hand, Kylie Cosmetics positions itself as a luxury brand, with slightly higher price points that reflect its status in the industry. While some may appreciate the exclusivity associated with Kylie Cosmetics, others may find Rare Beauty’s affordability more appealing, especially for everyday makeup essentials.

Brand Values and Messaging

Rare Beauty’s brand values revolve around mental health and self-acceptance. The brand was founded by Selena Gomez, who has been vocal about her own struggles with mental health, and a portion of the brand’s profits is dedicated to supporting mental health initiatives. This commitment to giving back and promoting a positive self-image resonates with many consumers. On the other hand, Kylie Cosmetics is strongly influenced by Kylie Jenner’s personal brand and persona. The brand embodies glamour and self-expression, targeting a younger audience that seeks trendsetting and fashion-forward makeup.

Packaging and Design

In terms of packaging and design, both brands have their unique aesthetics. Rare Beauty showcases minimalistic and sleek packaging, reflecting its emphasis on simplicity and natural beauty. The clean lines and soft color palette of their products are visually appealing and have a modern feel. On the contrary, Kylie Cosmetics opts for bold and glamorous packaging that reflects the brand’s high-end image. The products often feature bold colors, metallic accents, and the iconic Kylie Lip Kit packaging that has become synonymous with the brand.

Customer Reviews and Feedback

Customer reviews and feedback provide valuable insights into the performance and satisfaction levels of both brands. Rare Beauty has garnered praise for its inclusive shade range, lightweight formulas, and long-lasting wear. Customers appreciate the brand’s dedication to diversity and the positive impact it has on their self-confidence. Similarly, Kylie Cosmetics has a loyal following, with customers raving about the intense pigmentation of their products and the luxurious feel. However, some have expressed concerns regarding the longevity of certain products and occasional inconsistencies in quality. It’s essential to consider a range of customer experiences and gather feedback from reliable sources to make an informed decision based on your individual preferences and needs.


Both Rare Beauty and Kylie Cosmetics have their unique strengths and appeal to different segments of the beauty market. Rare Beauty’s commitment to inclusivity, clean formulations, and affordable pricing make it an excellent choice for individuals seeking a brand that aligns with their values. On the other hand, Kylie Cosmetics caters to those who prioritize luxury, trendsetting products, and enjoy the association with a celebrity-driven brand.

Ultimately, the decision between Rare Beauty and Kylie Cosmetics depends on your personal preferences, budget, and the specific qualities you value in a makeup brand. It’s worth exploring both brands, trying out their products, and considering the factors discussed in this blog post to make an informed decision that suits your needs and desires.

We hope this comparison has provided you with valuable insights into the differences and similarities between Rare Beauty and Kylie Cosmetics. Remember, there’s no one-size-fits-all answer when it comes to choosing makeup brands, and it’s essential to find what works best for you. Happy exploring and may your beauty journey be filled with confidence and self-expression!